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Psychologie des temps nouveaux
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Gustave Le Bon
Charles-Marie Gustave Le Bon was a leading French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. He is best known for his 1895 work The Crowd: A Study of the Popular Mind, which is considered one of the seminal works of crowd psychology.
Biography from Wikipedia, CC BY-SA 4.0. Portrait: via Wikipedia (see source).
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